The Biggest Problem For Europe's Small Businesses: "Finding Customers"

We can't find the demand."

The Access to Finance of Enterprises in the eruo area showed that for EMU SMEs, the problem is not access to credit, it’s “finding customers.”

“Finding customers” remained the dominant concern for euro area SMEs in this survey period, with 25% of euro area SMEs mentioning this as their main problem, slightly down from 26% in the previous survey round,” the ECB said, adding that “access to finance” was considered the least important concern (unchanged at 11%).”

Why is this a problem (beyond the obvious)? Because as Reuters notes, “small-to-medium enterprises form the backbone of the euro zone's economy.”

http://www.zerohedge.com/news/2015-12-02/biggest-problem-europes-small-businesses-finding-customers

Small euro zone firms worry about lack of customers, not funding

http://www.reuters.com/article/2015/12/02/eurozone-ecb-lending-idUSF9N12D01720151202

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